Birthday emails run automatically: 7 days ahead, with a personalised voucher code and a direct booking link.
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Module · Marketing
Regulars who come back — without the spam.
Birthday emails, event invitations, loyalty points and win-back campaigns — all from the guest CRM you already keep. No address misuse, no third parties, no data selling.
tablario.com/app/marketing
Live · 3 active
Active campaigns
Birthday · 7 days ahead
Win-back · 60 days inactive
Loyalty · from 5th booking
Happy birthday, Anna — a table awaits
hello@trattoria-vincenzo.com
For your birthday, a glass of Prosecco is on us. Reserve your table in one click.
VoucherHB-PROSECCO
Reserve a table Booking back
4 guests · Sat 8:00 PM
via birthday email
Differentiator
From your CRM — not a bought list.
The most expensive booking is the one that never comes back. Tablario turns the guest data you already collect with every reservation into automatic moments: birthday, fifth visit, 60 days inactive. Every email carries your branding, sends from your domain and leads back to your booking calendar in one click — and you see the ROI per campaign.
100 %
your guest data — never sold, no third parties
Event promotion in minutes: "New Year menu seats available" to your regulars — segmented by how often they visit.
Loyalty points for every booking, redeemable as credit or a bonus table. No plastic card required.
Win-back on autopilot: guests who have not visited in 60 days get a friendly nudge to return.
GDPR-compliant by design: every guest opts in themselves, one click unsubscribes. No bought lists.
Sent from your own domain — no generic "noreply@gastro-tool.com" senders, and better deliverability.
How it works in day-to-day service.
Define the moments
Set the triggers once: birthday, fifth booking, 60 days inactive, event date. Each comes with a ready template in the Tablario voice.
The CRM does the rest
When a guest matches a trigger, the email goes out automatically — with your branding and a direct link back to book.
The booking lands in your calendar
When the guest taps "Reserve a table", the booking appears in your calendar right away — tagged to the campaign so you can see the ROI.
Marketing module questions.
Do the emails actually reach the inbox?+
Yes. They send from your own authenticated domain (SPF, DKIM and DMARC are set up) instead of a generic shared sender, which improves deliverability significantly. On top of that, you only email guests who actively opted in, which keeps the spam rate low.
Is it GDPR-compliant?+
Fully. Every guest opts in themselves (double opt-in), every email carries a one-click unsubscribe link, and no data is shared with ad networks or third parties. The guest data is yours — hosted in Frankfurt, never sold.
How do I know it pays off?+
Every booking that comes back from a campaign is tagged in your calendar with the matching campaign. So per moment — birthday, win-back, event — you can see how many reservations and how much revenue it generated.
Reply within 1 business day
Weekdays between 9 am and 6 pm CET
GDPR compliant
Servers in Germany · no data sales
Made in Germany
Founder-led support straight from Cologne
Cancel monthly
No contract, no setup fee
Marketing that comes from your CRM — not a bought database.
In the demo we show you a birthday email and a win-back email for real — including the booking channel back into your calendar.